Geofencing is the key to powerful user targeting through mobile apps

What drives users to an app? Added to quality services or products and user-friendly interface, the next important factor is “targeted offering”. Consumers seek relevant contents from your app that will be tailored to their particular context. This is where Geofencing comes in.

So, what is geofencing for your app?

Geofencing  can be referred to as creation of “virtual fences” around real-world location. Location-based targeting is getting increasingly important with each passing day and geofencing allows your app to tap into the potential of location-based catering. If your app is powered is geofencing feature, you will receive notifications when a user enters or exists from a specified fenced zone. This way, your app will know when to trigger an action that will be relevant to your targeted user.

Geofencing works by pairing up with technologies like RFID, Wi-Fi, GPS and Bluetooth. The technology comes in the form of a software which can be easily integrated into a mobile application.

The best areas where app marketers can put geofences are:

  • Their brick & mortar outlets
  • Major events that are somehow related to their offerings
  • Competitor locations
  • Most frequented public places
  • Airports
  • Areas where their brands host billboards or run other physical advertisements

Benefits of incorporating geofencing feature in mobile apps are manifold-

More powerful and effective targeting

Geofencing powered apps are able to gather information when a user enters or leaves their specific fenced locations. Based on that location data, these applications can immediately target their audience close-by and extend relevant offers. Customers prefer relevant contents and geofencing facilitates the same to ensure more effective targeting.

Improves revenue for app

As mentioned in the previous point, users look for relevant offerings. Geofencing helps to create a more tailored experience which naturally translates to happier users. Improved customer satisfaction means higher traffic flow and consequently heightened revenue for your business.

Big-range outdoor targeting

This is surely one of the best advantages of incorporating geofencing context in your mobile app. Geofencing assures large-range area targeting, ranging from 50-50,000 m in radius. For example, it will allow you to put up virtual walls around an entire neighborhood.

Improved user loyalty

We love to return to those apps that leave us with the best relevant and personalized experience. Such an experience creates a deeper connection between the app and the user. Customers feel safer to conduct dealings with an app that can help them feel connected. Geofencing enables you to extend relevant offers to your audience which helps them to feel connected to your app. And it automatically translates to improved user loyalty.

It’s to note here that although mobile apps carry in-built geofencing capacity yet the native software is not really strong. But the great part is a US-based tech startup named Radar has come to solve all such woes here. The company offers state of the art geofencing tools that are way powerful than native geofencing tool we find in both iOS and Android apps.

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