With the evolution of digital marketing, most businesses are leaving no stone unturned to improve their visibility and increase organic traffic to their websites. With search engines being one of the primary drivers of online traffic, optimizing the website for them has taken precedence. In fact, an SEO optimized website can contribute majorly to the success of a business. Talking about SEO, there are many factors that help improve the page rank of a website in the search engine results page. While you need to create a well-designed site with unique and engaging content, the speed and performance of your site are also important. Hence, the choice of the web hosting plan becomes crucial. Today, we are going to talk about Cloud Web Hosting and the ways in which it can impact your website’s SEO rankings.
Search engines endeavour to offer search results that satisfy the online user. Therefore, they prefer websites with unique and relevant content. They also want the user to have a good experience and rank sites that load faster than those that don’t. The loading speed of your website depends on the web host. With Cloud Web Hosting, your site’s data is stored across multiple servers which enables faster processing of requests since the server is not loaded every time a user requests information on your site. This can help improve the SEO rank of your website.
Imagine searching for a product on Google and clicking a link on the first page only to find the site down. Doesn’t talk well about the site as well as the search engine, right? Therefore, most search engines score down websites that are frequently down. With Cloud Hosting, downtimes are minimal due to the way Cloud Hosting architecture is designed. Since it is powered by a reliable cloud storage system and your site’s data is spread across the multiple servers, if one server goes down, another steps in and ensures uninterrupted services. Hence, it helps your SEO efforts.
Geographical Proximity of the Server
Another important factor that search engines consider is the geographical location of the web server. So, if a user from the United States searches for a graphic designer, then the search engine will try to get results from the local servers. Hence, if your server is located in Singapore, then your site might not appear in the first few pages.
To counter this, many large corporations used to invest in local servers. However, this was costly, and small-medium businesses could not afford to do so. Cloud Hosting ensures that your website is not geographically handicapped. It spreads your site data across multiple servers. This makes it easier to appear higher up in the search results regardless of the location of the online user.
Remember, improving the SEO of your website involves a lot of things. However, if your site is not fast enough or faces frequent downtimes or resides on a server that is located in one country, then all your SEO efforts can take a beating. Therefore, it is important to find the right hosting plan as per the needs of your website. Research well and weigh all aspects before buying. Good Luck!