What drives users to an app? Added to quality services or products and user-friendly interface, the next important factor is “targeted offering”. Consumers seek relevant contents from your app that will be tailored to their particular context. This is where Geofencing comes in.
So, what is geofencing for your app?
Geofencing can be referred to as creation of “virtual fences” around real-world location. Location-based targeting is getting increasingly important with each passing day and geofencing allows your app to tap into the potential of location-based catering. If your app is powered is geofencing feature, you will receive notifications when a user enters or exists from a specified fenced zone. This way, your app will know when to trigger an action that will be relevant to your targeted user.
Geofencing works by pairing up with technologies like RFID, Wi-Fi, GPS and Bluetooth. The technology comes in the form of a software … Read more
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